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The artist contributes £25,000 cash award to grassroots concert halls

Sam Fender holding Mercury Prize in his hometown
The musician was awarded the prestigious award recently in his hometown

Sam Fender has given the entirety of his £25k honor prize money to the trust for venues, which operates to save the United Kingdom's independent concert spaces.

The star was presented with the award on mid-October as his third album his work was chosen as the best record of the previous year.

Fender has opted to donate the funds to the trust, in recognition of the crucial part small stages fulfilled in his early career.

"As an artist couldn't be pursuing what I am doing today if it weren't for all the shows I did around the North East, and further afield, when I was starting out," stated the artist. "These locations are renowned, but they are in difficulty."

Beginning in 2023, at least 150 of these spaces have shut down – roughly one-sixth of the entire UK sector.

In the last year, major artists like Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all aided the Music Venues Trust in its efforts to support the industry, by adding a modest fee to their ticket prices, which benefits local stages.

Fender also took part, raising more than £100,000 on his live tour to support thirty-eight grassroots venues across England, Scotland, and Wales.

The money supported locations that were dealing with imminent closure due to difficulties arising from floods, blazes and personal losses, as well as permit problems, court cases and noise complaints.

Some locations received funding support in improving facilities and gear that helped artists and concertgoers.

"The idea that revenue from performances in major spaces supports the independent spots, where it kicks off for performers like me, is just logical," Sam Fender has said.

Pulp members on stage
They are one example who donated their Mercury Prize winnings to charity

He is not the first artist to contribute his award prize money to charitable organizations.

When the band earned the prize in the mid-90s for their record their work, frontman Jarvis Cocker declared that the group would contribute their prize money to the charity the charity.

In 2002, rapper and singer she shared her prize among a few charities, such as the NSPCC and a Sickle Cell charity.

"I also donated a thousand pounds to Highgate Newtown, to their gymnastics program, because I trained in gymnastics when I was younger and they needed updated gear," Ms Dynamite shared with outlets.

In recent years, Ezra Collective donated their winnings to the local youth club that supported their group, as well as other grassroots music organisations.

Also the 1994 recipients the group gave their winnings to a MS organization after a friend was diagnosed the disease.

"Winning was quite enough," said vocalist Heather Small. "The cash was the cherry on top but we didn't need the cherry, because we had the main prize. So our victory touched the lives of others."

In the past week, the trust revealed it had rescued several local spots in south-east England, by placing them under local control.

One venue in Southampton and the second in the city were bought under the public acquisition scheme, which is supported by a national body and music fans who buy "shares" in the venues.

The writer

Jose Villarreal

A digital strategist with over 8 years in tech marketing, passionate about data-driven growth and emerging technologies.

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